About General Agency


About Us

A Century of Leading Experience


As Independent Agents, we don't represent one particular company. We have partnered with over 30 competitive, leading insurance companies to provide their products and services. We firmly believe our experience, industry knowledge, and expert service is what makes the greatest difference for our customers.


The General Agency Company team is well suited to provide both standard and specialty insurance coverages. From home and auto insurance, both small and large businesses, from general liability and worker's compensation, to retirement and long term care plans, and more, we operate as independent agents with access to over 30 companies to cover your Risk Management, Commercial Insurance, Personal Insurance, or Employee Benefit needs.

Celebrating 100 Years


General Agency Insurance Logo
General Agency Insurance Logo

As we celebrate our 100th year anniversary, The General Agency Company has never been more pleased to serve the insurance needs of the Mt. Pleasant and Central Michigan area. For a century, we have maintained our hometown attitude and recruited quality people that provide our customers with prompt, courteous, and professional attention. Our home base has extended throughout the state over the years with the same strong "hometown" attitude and philosophy.


Introducing The Gamechangers Project




Gamechangers Project Logo

To give back to the community that has helped our own sucess, we are grateful to have payed it forward by introducing The Gamechangers Project. For 100 days this summer, this intiative awarded over 30 individuals with prizes aimed at improving their lives, communities, or even nominations to help somebody they know that could it.

There are many ways to still get involved, and be the change, make the change, create the change. We encourage you to view each of our award winners and their amazing stories by clicking here.