Established in 1915, the General Agency Co. is one of the areas oldest continuous businesses. Often regarded as Central Michigan's largest independent agency, the General Agency Co. is committed to growth, education, automation and the Independent Insurance Agency System.

The General Agency Company can provide both standard and specialty insurance coverages for your business. We specialize in finding markets for difficult to place commercial risks, and have developed and currently service several large Group and Association programs. While we can handle the complex commercial insurance programs, we also provide the personal service necessary for your small to medium commercial business as well as your personal insurance needs.

Our objective is to provide you with financially sound insurance carriers that feature the best possible coverage, price and service combination available. We are committed to quality customer satisfaction and to treat all of our customers with the respect that they have both earned and deserve.