Knowledgable. Commited. Trusted.


Nothing is more comforting than safeguarding your future. This kind of reassurance is at the heart of the experienced insurance counsel you will find with the General Agency Company. Located in Central Michiga, we are a fifth-generation, family owned and operated business expertly serving the personal and commercial needs of individuals, families, businesses and organizations nationwide since 1915.


Celebrating 100 Years


Being in business for 100 years means a lot to any business. But for us, it means we are having a postive impact on our community. As a family owned business, we have always been active in our community. To show our gratitude for our 100th annivversary, we held multiple events, sponsorships, and even awarded grants to help our communtiy grow together.



What Our Clients Have to Say About Us


General Agency is growing. Click here to see our current opportunities.

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